McElroy Trust

What’s All The Fuss About The Trust?

The R.J. McElroy Trust was founded in 1965 and is located in Waterloo, Iowa. The trust’s benefactor (a.k.a. fairy godfather) was R.J. “Mac” McElroy, a pioneer Iowa broadcaster.

Mac is probably best known for creating KWWL-TV (yes, Channel 7) and several other Iowa radio and television stations. Who knows how many “dot-coms” Mac would have started if he were alive today?

When Mac died in 1965, he established a trust fund, the proceeds of which were to be used for the “educational benefit of deserving young people.”

Since then, the McElroy Trust has sprinkled fairy dust on numerous educational programs — including scholarships, fellowships, internships and student loan funds.

It’s no stretch to say that the McElroy Trust has shaped the lives and education of thousands of young people in northeastern Iowa. In fact, chances are Mac’s magic zap has helped you directly or indirectly by inspiring your teachers, friends, parents and community members.

Gold Star Award Media Partner

As you can tell, KWWL-TV had been a huge part of McElroy Trust from the beginning. It’s only fitting, then, that KWWL serves as our media partner for our Gold Star Award program.

We love working with such an iconic, exciting group of people! To learn more about KWWL, visit their website at